Digital PR OKRs are how LangSync clients turn traditional media wins into long-term AI visibility. Instead of just tracking backlinks or coverage volume, these OKRs focus on outcomes that actually move the needle in LLM environments, like getting your brand quoted in AI answers or showing up in ChatGPT’s source set.
At their core, these objectives align your PR efforts with the realities of AI search. Because in a world where users trust Perplexity more than press releases, being visible to large language models is the new front page.
A typical LangSync-style Digital PR OKR might look something like this:
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Objective: Make our compliance insights part of the AI conversation
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KR1: Land 3 quotes in roundups that Perplexity or Gemini have cited in the past 90 days
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KR2: Earn 7 backlinks from sites that consistently show up in Google AI Overviews
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KR3: Get featured in at least 2 list-style articles optimised with
WebPageandItemListschema
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We approach this with data. Our team checks which sources are regularly cited by LLMs, how their content is structured, and whether they use language that is easy for AI to parse and retrieve. Then we reverse-engineer your outreach plan around that.
With LangSync, Digital PR becomes more than just buzz. It becomes retrievable, citable, and discoverable by machines. These OKRs give your brand a seat at the AI table long after the press cycle ends.
